The teddy bear. That little figure everyone recognises instantly. Tous has spent decades as the byword for accessible jewellery and fresh, floral and very Spanish women’s fragrances. What many don’t realise is that behind that adorable bear there are genuinely well-crafted fragrances — with properly constructed olfactory notes and a personality all their own that holds its own against the big international brands. And the best part: their DIVAIN equivalents are available for wearing every day without a second thought. Shall we? 🐻
Tous: Spanish jewellery and perfumery since 1920
Salvador Tous founded the family business in 1920 in Manresa, originally dedicated to watch repairs. Decades later, everyone knows them for their iconic gold teddy bear. In perfumery, Tous has been creating women’s fragrances since the ’90s that connect with the modern woman: fresh, floral, slightly sweet and always with an accessible elegance. These are the fragrances for those who don’t want to overthink it but do want to smell good. And that’s harder to achieve than it sounds.
The best Tous perfumes for women
Tous EDT — The brand’s classic
The original. The Tous that started everything in perfumery. A floral with character that opens with coriander, cassia, bergamot and violet leaves — fresh and slightly spiced at the same time. The heart of peony, jasmine, gardenia and rose is a well-crafted, feminine floral bouquet. And the base of iris, Moroccan cedar and white musk settles everything softly and elegantly. For the office, for everyday wear, for those who want a clean and polished floral without any effort. A classic for very good reason.
DIVAIN dupe: DIVAIN-061 — Very similar to Tous EDT, that classic feminine floral from the Spanish brand with the golden teddy bear.
Touch — The sweetest fruity floral
Touch (2006) is the sweetest and most gourmand member of the Tous family. Its opening of freesia, lotus and muguet is fresh and floral. The heart of osmanthus, tiare flower and jasmine is exotic and very feminine. And the base of raspberry, almond, vanilla and blueberry turns it into a very addictive fruity floral gourmand. For those who love sweetness in their fragrances, for spring–summer and for the younger members of the household.
DIVAIN dupe: DIVAIN-064 — Reminiscent of Touch by Tous, that sweet, very feminine fruity floral gourmand from the Tous family.
Love Me EDP — The modern one with peony and grapefruit
Launched in 2020 by Olivier Cresp (the same perfumer behind the original Nina by Nina Ricci), Love Me is the most contemporary and modern Tous. It opens with pink grapefruit, pink pepper and lychee — fresh and sparkling. The heart of firbest peony, centifolia rose and jasmine petals is a genuinely high-quality floral. And the base of cedar, cashmere accord and crystal mousse settles it softly and with sophistication. Technically unisex, but clearly feminine in DNA. For everyday wear with class.
DIVAIN dupe: DIVAIN-716 — Very similar to Love Me by Tous, that contemporary fruity floral with pink grapefruit and peony.
Love Me The Silver — The most luminous version
The brightest extension of the Love Me family. The Silver adds luminosity and freshness to the base formula with notes of bergamot, mandarin blossom and pear in the opening. The heart of neroli, magnolia and rose is floral and clean. The base of cashmere wood and musk closes it softly and modernly. For those who want something more luminous than the original Love Me, for spring and for the office.
DIVAIN dupe: DIVAIN-950 — Reminiscent of Love Me The Silver by Tous, the more luminous and fresh version of the Love Me family.
Kaos — The bolder side of Tous
Kaos is the most different fragrance in the Tous catalogue. More intense, more atmospheric, with a floral musky character that moves away from the fruity feel of the others. Orange, bergamot and lychee in the opening are fresh and dynamic. The heart of peony, gardenia and jasmine is floral with presence. And the base of white musk, patchouli and sandalwood makes it more sensual and sophisticated. For those who want a different Tous — more grown-up and with more depth.
DIVAIN dupe: DIVAIN-1078 — Very similar to Kaos by Tous, that bolder and more sensual version of the brand with patchouli and musk.
Summary table: Tous women vs DIVAIN dupes
| Tous Perfume | Olfactory Family | Best for | DIVAIN Dupe |
|---|---|---|---|
| Tous EDT (original) | Floral | All year, office, daytime | DIVAIN-061 |
| Touch EDT | Fruity floral gourmand | Spring, summer, youthful | DIVAIN-064 |
| Love Me EDP | Fruity floral | Spring, office | DIVAIN-716 |
| Love Me The Silver EDP | Fruity floral luminous | Spring, daytime | DIVAIN-950 |
| Kaos EDP | Floral musky | Autumn, evening, grown-up | DIVAIN-1078 |
Frequently asked questions about Tous perfumes for women
What is the most famous Tous perfume for women?
The original Tous EDT is historically the most iconic. In current popularity, Touch and Love Me are the bestsellers. All five have their equivalents available in the DIVAIN catalogue.
Is there a good dupe for Tous EDT?
Yes. DIVAIN-061 is the equivalent of Tous EDT. It captures that classic, clean floral that makes the original so recognisable, at a fraction of the price.
Are Tous perfumes only for young women?
Not at all. While Touch and Love Me have a more dynamic and youthful spirit, the original Tous and Kaos are timeless fragrances that work for any age. My nose doesn’t lie: Kaos in particular is for a woman with real taste, not a girl looking for her first perfume.
Love Spanish florals? Also explore the best Nina Ricci perfumes for women or the dupes of Chloé for women.