The teddy bear. That little figure everyone recognises instantly. Tous has spent decades as the byword for accessible jewellery and fresh, floral and very Spanish women’s fragrances. What many don’t realise is that behind that adorable bear there are genuinely well-crafted fragrances \u2014 with properly constructed olfactory notes and a personality all their own that holds its own against the big international brands. And the best part: their DIVAIN equivalents are available for wearing every day without a second thought. Shall we? \ud83d\udc3b<\/p>\n\n\n\n
Salvador Tous founded the family business in 1920 in Manresa, originally dedicated to watch repairs. Decades later, everyone knows them for their iconic gold teddy bear. In perfumery, Tous has been creating women’s fragrances since the ’90s that connect with the modern woman: fresh, floral, slightly sweet and always with an accessible elegance. These are the fragrances for those who don’t want to overthink it but do want to smell good. And that’s harder to achieve than it sounds.<\/p>\n\n\n\n
The original. The Tous that started everything in perfumery. A floral with character that opens with coriander, cassia, bergamot and violet leaves \u2014 fresh and slightly spiced at the same time. The heart of peony, jasmine, gardenia and rose is a well-crafted, feminine floral bouquet. And the base of iris, Moroccan cedar and white musk settles everything softly and elegantly. For the office, for everyday wear, for those who want a clean and polished floral without any effort. A classic for very good reason.<\/p>\n\n\n\n
DIVAIN dupe:<\/strong> DIVAIN-061<\/a> \u2014 Very similar to Tous EDT, that classic feminine floral from the Spanish brand with the golden teddy bear.<\/p>\n\n\n\n Touch (2006) is the sweetest and most gourmand member of the Tous family. Its opening of freesia, lotus and muguet is fresh and floral. The heart of osmanthus, tiare flower and jasmine is exotic and very feminine. And the base of raspberry, almond, vanilla and blueberry turns it into a very addictive fruity floral gourmand. For those who love sweetness in their fragrances, for spring\u2013summer and for the younger members of the household.<\/p>\n\n\n\n DIVAIN dupe:<\/strong> DIVAIN-064<\/a> \u2014 Reminiscent of Touch by Tous, that sweet, very feminine fruity floral gourmand from the Tous family.<\/p>\n\n\n\n Launched in 2020 by Olivier Cresp (the same perfumer behind the original Nina by Nina Ricci), Love Me is the most contemporary and modern Tous. It opens with pink grapefruit, pink pepper and lychee \u2014 fresh and sparkling. The heart of firbest peony, centifolia rose and jasmine petals is a genuinely high-quality floral. And the base of cedar, cashmere accord and crystal mousse settles it softly and with sophistication. Technically unisex, but clearly feminine in DNA. For everyday wear with class.<\/p>\n\n\n\n DIVAIN dupe:<\/strong> DIVAIN-716<\/a> \u2014 Very similar to Love Me by Tous, that contemporary fruity floral with pink grapefruit and peony.<\/p>\n\n\n\n The brightest extension of the Love Me family. The Silver adds luminosity and freshness to the base formula with notes of bergamot, mandarin blossom and pear in the opening. The heart of neroli, magnolia and rose is floral and clean. The base of cashmere wood and musk closes it softly and modernly. For those who want something more luminous than the original Love Me, for spring and for the office.<\/p>\n\n\n\n DIVAIN dupe:<\/strong> DIVAIN-950<\/a> \u2014 Reminiscent of Love Me The Silver by Tous, the more luminous and fresh version of the Love Me family.<\/p>\n\n\n\n Kaos is the most different fragrance in the Tous catalogue. More intense, more atmospheric, with a floral musky character that moves away from the fruity feel of the others. Orange, bergamot and lychee in the opening are fresh and dynamic. The heart of peony, gardenia and jasmine is floral with presence. And the base of white musk, patchouli and sandalwood makes it more sensual and sophisticated. For those who want a different Tous \u2014 more grown-up and with more depth.<\/p>\n\n\n\n DIVAIN dupe:<\/strong> DIVAIN-1078<\/a> \u2014 Very similar to Kaos by Tous, that bolder and more sensual version of the brand with patchouli and musk.<\/p>\n\n\n\nTouch \u2014 The sweetest fruity floral<\/h3>\n\n\n\n
Love Me EDP \u2014 The modern one with peony and grapefruit<\/h3>\n\n\n\n
Love Me The Silver \u2014 The most luminous version<\/h3>\n\n\n\n
Kaos \u2014 The bolder side of Tous<\/h3>\n\n\n\n
Summary table: Tous women vs DIVAIN dupes<\/h2>\n\n\n\n